Eagle Stadium and a Public Private Partnership -- lets sell a stake in its marketing capabilities!

If you haven’t noticed, the atmosphere at the new stadium is charged and is attracting a lot of attention, not just across the State, but the entire Nation as well. Why not capitalize on that? The best way to take advantage of the publicity is to sell a stake in its marketing potential through the use of a Public Private Partnership (P3). Essentially we would sell the rights in naming the stadium.

There are ways to contractually obligate the Private portion of the P3 to accommodate the namesake of the Eagle Stadium, like still maintain the Eagle Stadium title, but have a large AT&T logo underneath, or whomever were to buy the rights to do so. It’s no different than the larger stadiums, or stadiums at the Universities. I graduated twice in a stadium called the MCI Center at the University of Maryland – now I believe it is titled AT&T stadium. These partnerships can bring in as much as $1 Million annually, plus funding for further advancements at the stadium to include marketing and concessions. 

We need to make the best out of our investment and use the proceeds to help fund our children’s needs. Plus, it would be nice to be advertised to the entire Nation, not just as the most expensive High School football stadium in Texas, but also for our ability to tap into its marketing machine as well.

Dr. Michael Myers

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